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Building a brand is hard work. Innovation is the key
@SonyaParraUK
@BFC
http://t.co/pqZ9etQVlC
Great idea study: Planting trees in deserts with Waterboxx #innovation http://t.co/u8O6HPNjYR
Inspired by Oliver Jeffers' drawing of Dry Swimming, my New York Times' 'Innovation Whiteboard' entry.