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Like, classic Cyborg showed a lot of skin. Animated Cyborg, who made the character a household name, showed a fair amount of skin. New 52 Cyborg shows only half a face. That feels important for a black male hero, especially one whose main inner conflict is about his humanity.
Find someone who loves you the way Jack Kirby loved giving characters civilian names that were homophones of their real names.
So, Marvel Comics exists in the Marvel Comics universe, and publishes comics with fictionalized accounts of real people who exist on Earth-616. Which means that Marvel Comics is the Earth-616 equivalent of Bluewater or Keenspot.