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When Nishiyama created Street Fighter, he originally wanted Joe to be the hero instead of Ryu, which is why he was in the intro. When he left Capcom and joined SNK, he was able to flesh out his idea of Joe as the hero. And that's how Terry Bogard came to be.
Remember, Clark Kent is "straight white savior" until the need him to push a pro immigration narrative.
Yes yes yes. "The rival character is cooler than the protagonists." we know this 30 year old song.