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Let’s push a collective better.
Leaning into Emotional Selling Points that do good and spread positivity only.
Do not let any opportunities to do this go to waste.
It won’t be easy. Nothing great ever is. Progress is never perfect. But it’s the only way forward.
Spread 🪄
🌈Daily Dunk☀️
gm ☕️
A @VibeGroupXYZ 🧵
Logic or magic? Practical or emotional?
What’s best at building successful brands in this space?
Have a read below as I unpick both Unique Selling Points (USPs) and Emotional Selling Points (ESPs) across fandom, web3, and NFTs.
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One of my favourite early projects, @ToxicSkullsClub
Distinctive brand and art, supported by a powerful community.
I’ve met some of the best people in web3 through this project.
I also expect big things with the brand distinctiveness they have, go check them out.
🌈gm every glorious legend☀️
Big moves being made in this space, it’s very exciting to see.
I’ve focused my efforts on projects I believe in longterm, that make me smile, and my TL is pure sunshine and joy. @pudgypenguins next on my list.
Let’s make today one to remember🔥
@ryandcrypto Agree.
Not getting attached is hard when I love these two 🤣
Be interesting.
Brands should join the conversation online, and be a peer.
They should have a point of view on the world beyond their primary business for relevance.
Appearing with a voice could change consumer perception in a very interesting way.
Give your brand a soul.
🌈Daily Dunk☀️
gm
A @VibeGroupXYZ thought.
Questions, speculations, FUD, myth, and fan expectations across social channels can quickly turn an NFT or web3 brand into consumer gossip. Having a negative impact.
Three simple suggestions to help brands navigate this scenario.
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🌈gm all☀️
It’s another glorious Monday.
Let’s pour fuel on our fires of passion, and be immeasurable in our positivity.
Feels like this week is going to be incredible. Here we go 🚀
(new 🧵 tomorrow)