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Both the “visual member” and the “face of the group” are chosen because of their looks.
VISUAL: most visually attractive (based on KPOP industry beauty standards)
FACE: most appealing or eye-catching (usually the “center” of the group)
This is still a little too confusing for me, but with a little time, I’m sure I’ll learn more about her...
Trying to understand KPOP sometimes feels like trying to learn an entirely new (and violent?) language, though...