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For example, with each game has a unique character in which you play as throughout the story. Most of them, depending on who you choose don't have an established personality, rather they exist for the player to project themselves into the character to better relate to the world.
6. Lt. Surge
He's the only person who's confirmed to have brought his Pokémon to war, that automatically bumps him up a few pegs on the badass tier. He's also got a cool demeanor about him too, but in battle he's not someone you wanna mess with!
9. Whitney
Although she and her Miltank are infamous for being very annoying to battle, she's still a huge spike in difficultly from when you fight the other leaders in Johto. And she has a sweet personality in the anime too.
10. Crasher Wake
He's a pretty cool gym leader, one of the most unique in Sinnoh due to him also being a wrestler. He can be a pretty hard fight too since his Gyarados and Floatzel have powerful ice moves too!
2. Iris
Yeah this one was a no brainer lol. Iris in the Pokémon games, I feel they did a much better job with her character progression overall. With her being a pupil to Drayden, to being a gym leader, to even being the champion of Unova, she's definitely captured our hearts.