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8/
...The community should have a say in how we build our brand and share in our successes."
CH is not going anywhere and I deeply believe they will only grow from here. The addition of business talents is what will let the brand reach its full potential.
7/
Mission statement: We want Capsule House to be known as the premier Web3 brand focused on exceptional art, storytelling, and community. We believe what differentiates Web3 from traditional brands is our focus on community...
6/
Roadmap 2.0 aims at turning CH into more than just an NFT project and into an art brand. There is also mention of a Capsule verse
.
The project is much more business focused than previously:
-creation of Yokai House LLC
-hiring of many business roles
-@Schottsy Joining
5/
Despite the art talents of the team, It felt for a while that the project wasn’t carried very well from a business standpoint (not fitting the meta, little marketing, standard roadmap).
Things changed with the new direction and the hatchening
2/ At launch the project didn’t fit in PFP meta as the characters were too small within the capsule to really stand out on twitter.
The team managed to pivot and introduced the hatchening. An event during each of the 4 species would turn into PFP over 2022.