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But Kids These Days...have tv and Youtube and ...
Yes, but once a kid likes something, they will, in my experience, hunt it down elsewhere. Like Mysticons on TV, they'll hunt for the GN. But you have to make content *for them*.
This to be another kind of hikifuda, essentially a gorgous border and the ad copy inserted in the center.
Being in color, these were not mass printed or mass distributed. Instead, merchants would give them to VIP clients or prospective clients, and entrust that the message would go from there (trickle down marketing?)
This is happening in the Meiji era, a time of wide political, economic and social changes that saw Japan rise from a militarily weak agricultural country to a powerful one with a growing industrial sector.
Three hikifuda with animal themes. The idea was that a merchant couldn't afford to commission the art, so they used these off-the-rack designs, then had their specifics added in the blank space.