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Rikubaku-chan, who has a variety of trees on their head, is the new mascot (and guardian fairy) for the town of Koya in Wakayama, Japan.
Michimaru-kun, a dog who’s obsessed with road safety, is the mascot for the Japanese expressway company, Nexco.
Tsudorin the curious squirrel fairy is the mascot for the Tonan Tsudoi Forest in Morioka, Japan.
Onsen Nyanko, a cat with a rubber ducky on its head, promotes Japan’s hot springs.
Nyankichi is a cat with a snake on its head because his village is known for making straw cat beds and for its record-breaking 83-meter-long straw snake.
Nyankichi, a cat with a snake on his head, has been adopted as the mascot for the village of Sekikawa, in Niigata, Japan. Originally created in 2009 to promote a local walking tour, Nyankichi is glad to get the gig after 14 years of job-hunting.
Kakukaku Shikajika, an urbane stag, is the mascot for Daihatsu Motors.
Kamudofuhan, a trainee geisha duck whose body has turned into tofu after eating too much of it, is the mascot of Kyoto Youth Conference Center.
Meijiro the owl is the mascot of Meiji University Museum. His special skill is taking pictures with people, and he’s addicted to picking up round stones.
Nekomatsu, a blue-eyed cat with a chestnut ear and a pine tree on his forehead, is the mascot of Nishogakusha University.