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By now you should know fudders will attack a project to death to get the entry price they want.
I dare you to go look at @valhalla haters' wallets. You'll surely find the opposite of everything they spoke on twitter. https://t.co/8Xzjvdb6Lw
I think my favorite part of seeing all the Doodle Putt content is all the people who brought their families/kids. Seeing the excitement on their faces makes me really excited for my daughter to experience the rainbow of doodles.
When it comes to ROI maybe the number won't go up right away. But it's not spending a few million so holders can play 9 holes of mini golf. It's building a brand that will last a lifetime.
SXSW was the coming out party. An immersive activation where every man and women felt like a kid again. This experience put the project firmly on the map.