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22 July 2020
Liu Yuxin was officially announced as Make Up For Ever’s asia pacific brand ambassador
In 5 mins, the sales broke 1.8M rmb
In 11 mins, the sales broke 3M rmb
In 22 mins, the sales broke 4.1M rmb (10,000 bottles of foundation)
In 1 hour, the sales broke 5M rmb