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They took out the connectivity swoops out of the old Zellers logo along with the wacky S…and social distanced the Ls…
An analogy to the fact I think they lost the connection to our goofy coveted & remembered Zellers …
New. Old
Siege:
A “siege” is a blockade of a city, or fortress, with the intent of conquering by attrition. The word siege derives from Latin: “sedere” …“to sit”
Siege warfare is a form of constant, low-intensity conflict characterized by one party holding a strong, static position.