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Super Seed store - Shanghai, China designed by Leaping Creative (2022) (1/X)
Very playful example of Neo-Y2K x Superflat Pop influences. Created for Super Seed, a beauty & skincare company.
Lastly, the most prevalent style in the book is Gen-X Soft Club; seems like the default 'hip & cool' style for these typologies back then. Maybe sim. to how 'Airspace' is now?
1. UMG by SEHW (02)
2. Virgin Atlantic SFO by 8 Inc. (01)
3&4. Holmes Place Lifestyle Club by SEHW (03)
More sleek, and sometimes disorienting spaces
1. Accenture campus by Grego & Smolenicky (2002)
2. AOL promotion lounge by Agentur GMBH (2002-3)
3. BMW & Deutsches Museum 'The Bubble' by Franken Architekten (2000)
4. Es Hotel bar by King & Roselli Architetti (2003)
I’ve found some incredible Y2K & rave fashion in Sportswear International in the past as well; if anyone knows of an archive or has more issues they could send over, let me know! (2/2)
Scanned from ‘Magazine Editorial Graphics’ by PIE Books (1997)
“Germ War Wear” ‘antiseptic’-themed photoshoot in the March/April 1997 issue of Sportswear International. Mix of the sleek, sterile look of Gen-X Soft Club, and retro-futuristic metallics & transparent materials of Y2K. (1/2)
Photography by Eva Mueller, styling by Edina Sultanik
Last note for tonight: this image from a different Snog location reminded me of a motif we've been calling 'vectorbloom'; after noticing how prominent 'nature-inspired vector graphics' were in the 2000s. Usually maximalist, in keeping with the general atmosphere of the era.
Interestingly, it also has a few elements of the 'Superflat Pop' aesthetic (wall mural in img #2, statue in img #3), which was also very popular at the time.
https://t.co/aTfzxxgspg
UNDA series font (img 1), another example of the popular pixelated billboard look I remember seeing on quite a few websites back then.
Img #3 has that classic Vectorheart/GXSC arrow, along with an ad for the amazing Bionic Systems website (search them on the Web Design Museum)
Love the B.Positive font, with a Vectorheart-style 'digital billboard' effect & the 'Techno-Set' flyer with 'Dr-No' font.
Image #4 showcases the very popular-at-the-time barcode motif
Thread: T-Shirt selections from the book, 'T-Shirt Print Designs and Logos' by PIE Books (1994)
1. Graphic Manipulator - Japan (1991)
2. Anarchic Adjustment - USA (1993)
3. Pop Will Eat Itself by The Designers Republic - UK (1993)
4. Nike - USA (1993)