# bmw brand activatingbrave disruption retail

"The brand stands for sheer driving pleasure or simply: joy. That has always been the promise and purpose of our brand..." 's Bernd Koerber on how investment is key to withstanding industry disruption. https://t.co/B4jmJ6WXY0

2 7
2019-07-13

"Digitalization enables us to build true relationships between our customers and our brand." An interview w/ 's Bernd Koerber on how investment is key to withstanding industry https://t.co/gb2hRYHVqj

2 6
2019-02-19

isn’t dead. Rather, it's been transformed. Download the 2018 Retail Safari guide to explore the flagship experiences that are reinventing the retail landscape: https://t.co/zRe42UgSoz

3 5
2018-11-21