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Systematic and scientific measurement and evaluation of communication is necessary to ensure that communication projects are effective, efficient and optimal
Take a look at the updated #BarcelonaPrinciples 3.0, brought out recently by @AmecOrg
📘https://t.co/wmEpgbLBJU
Always pushing for better measurement, @AmecOrg released #BarcelonaPrinciples v3. More on changes over the decade since launch: https://t.co/XvIBO6H7rV