in 1941
‘Ooooooh… Succotash! And in February! And good! And cheap! Special! This Week Only! . . .’ Illustration by Harry Beckhoff (1901–1979)
Birds Eye Frosted Foods

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in 1950
‘Someone in the kitchen dropped a tray with a resounding crash and my memory went completely blank. The silence was oppressive’
by Harry Beckhoff (1901–1979) for Tubby Threadbinder, “Speaking of the Boss”

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‘6. “How can they?” Herb asked. ...’
‘7. All stores do not yet have all these grand Birds Eye Foods. ...’
Life magazine, September 16, 1940

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