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Neysa Moran McMein was an American illustrator and portrait painter who was a successful illustrator of magazine covers, advertisements, and magazine publications, like McClure's, McCall's, The Saturday Evening Post, and Collier's.

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2023-03-26

Neysa McMein was an illustrator and poster artist who designed magazine covers from 1923 through 1927. General Mills commissioned her to create the image of "Betty Crocker", a fictional housewife whose brand name was intended to be a seal of solid middle-class domestic values.

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2021-06-04

Neysa Moran McMein (Jan. 24, 1888 – May 12, 1949) was an American illustrator and portrait painter. McMein created magazine covers, advertisements, and magazine articles for McClure's, McCall's, The Saturday Evening Post, and Collier's.

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2021-03-26

Neysa McMein was a highly successful artist between 1923 and 1937. In 1932-1933 she was the magazine’s film reviewer. In 60 covers for the Post, Neysa McMein shows portraits of young women each with their own stylish identity.

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2021-01-13

McMein was an amazing illustrator who (among many other things) painted the initial likeness of Betty Crocker for General Mills in 1936 (shown here), which the company used for nearly 20 years.

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2020-11-09

Cover detail, McCalls, May 1932 (Neysa McMein)

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2019-11-09

After the war american artist Neysa McMein rose to prominence illustrating covers for McCall's, McClure's, The Saturday Evening Post and other periodicals. Her magazine illustrations depict glamorous young women, often framed as portraits.

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2019-07-26

In honor of womens' marches in DC and STL and in keeping with illustrated periodical theme: paint us a new picture! Neysa McMein '34.

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2017-01-20