The Lada was imported by Satra Motors, which already sold Moskviches in the UK. The brochure highlighted the car's mechanical simplicity: the Lada's engine was not carried over from Fiat, being a new Soviet design. Sturdier suspension and a thicker steel body were other changes.

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Москвич-434 CCCP ПОЧТАバージョン...!
(ソ連時代の郵便制服がわからない…)

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