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What is the next macro #trend? Interbrand’s Kate Perez and Andrew Shepherd contend that, to escape the sea of noise, overstimulated consumers and smart #brands will embrace #escapism. https://t.co/gVOoe3rBOw @GDUSAmagazine
"Digitalization enables us to build true relationships between our customers and our brand." An interview w/ @BMW's Bernd Koerber on how #brand investment is key to withstanding industry #disruption. #BGB2018 #ActivatingBrave https://t.co/gb2hRYHVqj #BGB2018 #ActivatingBrave
Some impressions from last week when Jan and Jana from Interbrand Cologne shared at @brandacad in Hamburg deeper insights on #BGB18 and what we can learn from how the world’s leading brands are achieving success in a state of flux. And what sets apart the good from the great.
We're starting the year the way we ended the last—with a great deal of hope for our future. Looking forward to a challenging, creative, peaceful 2019. See how we partnered with @PeaceOneDay to mobilize their mission. https://t.co/K7n2tzoNUD #IBacts #LIFEatIB #PeaceOneDay
Mobilizing @PeaceOneDay’s mission. The Seoul office Incorporated the word ‘peace’ in everyday idioms to make peace one day a reality. See the full campaign here: https://t.co/K7n2tzGoMb
#PeaceOneDay #IBacts #LIFEatIB
#Retail isn’t dead. Rather, it's been transformed. Download the 2018 Retail Safari guide to explore the flagship experiences that are reinventing the retail landscape: https://t.co/zRe42UgSoz #BGB2018 #ActivatingBrave
"Celebrating the Italian way of life in every cup of coffee" @Lavazza @InterbrandItaly http://t.co/E4k3i5A1Ph