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Natamamedon, a dinosaur whose body is a sword bean pod with red beans running down its spine, is the mascot for Japan’s Sword Bean Association.
Nasura, the three-headed mascot of Nara Institute of Science and Technology, has a head to represent each of the three scientific fields taught there.
Pixy-kun, a robot dog, is the mascot of Pixy hearing aids for children.
Shion-chan is the cheerful mascot for Shion funeral services in Kanagawa, Japan.
Hokunosato, a shaven-headed sumo wrestler, is an agricultural mascot from Ishikawa, Japan.
Nejisaurus, an intergalactic dinosaur who eats screws, is the mascot for the “Screw Eater”, a tool that removes rusty or damaged screws.
Sougidaijin, a grumpy funeral director bear, is the mascot for Abiko Funeral Services.
Shiropp, a mysterious creature who banged his head through a castle wall and consequently lost his memory and got separated from his family, is the mascot for the Jokaku Kentei, an exam which tests knowledge of Japanese castles.
Kyary Pamyu Pamyu has teamed up with Iwashika-chan, a pink deer with pickled ginger antlers, for a new campaign. Iwashita-chan, the mascot of Iwashita pickled ginger, has been given a couple of new outfits to look like the singer.