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Shimockey, a curious DJ fairy with four arms and eyelash extensions, is the unofficial mascot of Tokyo's hip Shimokitazawa area.
In Hokkaido, Japan, a sheep named Jingisukan No Jin-Kun promotes a local delicacy in which his species is the main ingredient.
Tarao is a hairy-legged fish, inspired by a Bruegel etching, and was the mascot for Babel, an exhibition of renaissance art that toured Japan last year.
Ayucoro-chan, a piglet with a fish on her head, is the mascot of Atsugi City, Japan.
The mascot for Koka City, Japan, is an unthreatening ninja called Ninjaemon.
Oke-Chan, a safflower fairy, is the mascot of Okegawa City, Japan.
The mysterious Hotonaru-kun is the cloud-headed mascot of Muronan City’s Nakajima shopping street.
In winter, the mascot for the East Japan Expressway is a wise old mammoth named Manmoshi, who teaches about safe driving in the snow.
The mascot for Hitachi Power Tools is Koki-chan, a walking electric drill.