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It isn't important whether Amazon sells Alita blurays or if 3rd party sellers sell them. The problem is that 3rd party sellers usually charge more for blurays, reducing sales. A portion of shoppers on Amazon won't buy an Alita bluray if it is sold by a 3rd party.

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20th Century Studios is the supplier of the Alita DVDs & Blurays. It seems that the problem is that Disney has laid off most of the people at 20th Century Studios & the people at Disney are struggling to cope with COVID-19 shutdowns. Disney & 20th Century appear to be in chaos.

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Look at the bright side. In spite of Alita's bluray & DVD sales being sabotaged by stock outs, Alita is still moderately profitable. The estimate of Alita's profit is probably low by $20 million, so Alita is probably at a $93 million profit, heading to $99 million in 6 months.

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$20 is the sales price. Fox earns about $8 per bluray so 238,000 X $8 = $1,904,000. You're correct - who would want to lose that money? And note that Alita's profit is currently about $72 million, & a sequel would probably earn more. Who would want to lose that kind of money?

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Brian Ellerman of The Numbers responded to my e-mail & said he is asking Disney/Fox to report Alita's box office results. Hopefully The Numbers will be reporting Alita's box office results today.

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Note that many theaters are still playing Alita: Battle Angel on Nov 2nd Monday thru Nov 5th Wednesday. So keep promoting Alita's return to theaters. I have seen Alita 4 times, and here are the audience counts: 10/29 - 2; 10/30 - 7; 10/31 - 3; 11/1 - 3.

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A projection of Alita's daily box office shows Alita getting a box office of $63K tonight. A sample of 3 theaters from Atom Tickets shows Alita is selling well. 99, you're looking fine!

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Cinemark is using the new Alita poster on their website where they sell advance tickets, which seem to be selling very well.

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The Numbers has updated 10/11 bluray sales & Alita was again not in the top 100. With Alita returning to theaters that should change. At 10/11 Alita is estimated to have sold 800 blurays, for an estimated Worldwide profit of $70 million, still heading to $77 million by yearend

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Most of the theaters where Alita is showing can probably sell up to 30 seats. If Alita has a 7% market share of tickets sold, Alita will sell $385K; a 10% share gives $578K; an 18% share gives $1 million; a 25% share is $1.4 million. Alita can probably get a 10% market share.

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